Brand Manual Creation
The rulebook for your brand. A 30-60 page document that codifies every visual and verbal decision: logo usage, color values (hex, RGB, CMYK, Pantone), typography hierarchy, tone of voice, photography direction, and application examples for both digital and print. Hand it to any designer, developer, or vendor, and they will represent your brand correctly. Every time.
What's Included
- Logo usage rules (clear space, sizing, prohibited uses)
- Color palette with hex, RGB, CMYK, and Pantone values
- Typography system with hierarchy and pairing rules
- Tone of voice and messaging guidelines
- Photography and imagery style direction
- Digital and print application examples
Best For
Frequently Asked Questions
How detailed is the brand manual?
Typically 30-60 pages. It covers everything a designer, marketer, or vendor needs to represent your brand correctly. Depth is tailored to your specific needs.
Do you create the visual identity too, or just document it?
This service documents and codifies an existing identity. If you need a new visual identity first, see our Visual Identity Design service. Many clients bundle both.
Can it be updated later?
Built to evolve. We deliver editable InDesign files so your team can update as needed. We also offer annual brand manual refresh services.
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Starting from €2,000 - 30 days delivery.
- Logo usage rules (clear space, sizing, prohibited uses)
- Color palette with hex, RGB, CMYK, and Pantone values
- Typography system with hierarchy and pairing rules
- Tone of voice and messaging guidelines